Pocket A Fortune
8Aug/100

My Top Tips – Improving Internet Communication

For personal correspondence: 

  •  Respond as quickly as possible, even if not in full.  Remind yourself how it feels to wait for a reply and also that someone has taken the trouble to contact you. Just a brief acknowledgment is better than neglecting anyone.  You might be under the impression that they can’t see you ‘ignoring’ them, and you might even be unaware that you are, but they will ‘feel’ the effect as negative.   It's just like taking the phone off the hook!

  No-one would wish to come across as unreliable, uncaring, and rejecting, especially when we are no doubt very much the opposite.  It's just that it can appear that way if you fail to acknowledge someone.

  • If it is difficult to reply at length, perhaps you could consider your options and suggest a Skype call or a chat on the telephone.

 We speak much faster than we type or text, so this can be a great way to respond and also help to maintain  relationships, as there is something completely different about a get together.

  • On FacebookInvolve yourself with family and friends if only occasionally.  You may not always be on Facebook, but when you are, nip through any news from close friends and relatives and interact in pleasant, humorous and caring ways. People appreciate being noticed, whether offline or online.  If you post a message, then reply to everyone who responds and certainly to personal messages.  Periodically, get in touch with people who you only talk to infrequently, even if just occasionally.

Avoid deluging your wall with commentary unless you know it will be appreciated.  It takes time to read the news, so make it worthwhile.

For business correspondence:

  • Speed stuns !  This is what Peter Thomson, Nightingale Conant's leading UK author and expert in communication  told me once.  He prides himself on the fact that a thank you email will be waiting for any participant in his workshops when they arrive home.  Obviously, you will have some sort of an automatic facility set up, nevertheless, do not overlook the power of a personalised email, even if it is sent automatically.                                                                                                    

 If you give a workshop or class, whether it be offline or online, make sure you acknowledge the individuals by sending them a thank you, before and after as well as offering back up support.

  • Regarding support: there is a big difference in the levels of support available online. If you are employing support staff, regularly check the quality of the replies.  Ask your clients and students whether it is satisfactory with a follow up message.  Make sure that they are being responded to quickly.  If you are able to communicate personally, you will have a profoundly positive impact, especially if you act with speed should there be a problem and address situations promptly. 

 The most important aspect is whether your desire to be of help is communicated effectively, both in terms of your responses and practical solutions.

  • Email marketing1:  Please do not bombard your subscribers with automatic messages which are given to you by other marketers at a launch.  It is surprising how many individuals do this, but I have to say that my esteem of someone is lowered when I see them doing this.  If you are conducting a joint venture, then at least take the time to personalise your emails.  I say this because I have, when I was first beginning to learn about internet marketing, unwittingly purchased from a marketer who is on the face of it, very nice and who I have met.  However, during a workshop, it became obvious that he had no knowledge of the particular product that he helped to promote and gained a substantial income from. This was a shock and an eye opener as I had in my naivety really believed that he was being helpful when he ‘let me know’ about the sale.  Unfortunately, this is a common practice and an accepted one.  But not by me.  I have not purchased anything from the marketer since, do not even read his emails and would certainly not be inclined to refer anyone to him. 

Word of Mouth is still a vital element, even in the online marketplace.  If you want a good reputation, then think ahead and avoid such strategies.

  • Email marketing2 :  I have heard it mentioned that some marketers actually believe that there is an endless supply of subscribers and that it doesn’t matter if people opt out.  Therefore, they relentlessly besiege people with emails which have affiliate links, in the hope that they will cave in and buy.  This is quite extraordinary! And not in a good way!  As someone who has been on the receiving end, I am dismayed that this attitude prevails at all.

If you have a store, you would be reliant upon the goodwill of your customers and need to build a healthy business for the long term by doing things well.  This does require some attention to detail, to clients and to your service.

The loss of subscribers as a result of them being irritated or annoyed is nothing to be proud of.  They deserve something better, so only promote items which you have checked into and offer products which are worth something to them. If you bother to collate useful information which you know will really be of value and offer it regularly in the form of a free newsletter, on your website or blog, then your subscribers can get to know you, appreciate your efforts and benefit from your experience.  People don't buy products, they buy into people. So it is important to take care of those who are subscribed in your list and also to recognise the need to develop good relations.

  • Facebook: Well...what can I say?  It has become the norm for people to co-opt into facebook sites and infiltrate with thinly disguised references to their business.  But does everyone want to know that you are producing a webinar, have a new product etc.  Clearly you will have a little or even big crowd of followers who might be interested, but the place then for such information is on a specific facebook site that people can choose to be involved in or not.

That way, you are separating your business somewhat from pleasure.  On your personal page, people can get to know you better and will be more inclined to relate to you, as opposed to hearing about your marketing life.  On your business page, the boundaries are clear and you are free to communicate from that perspective.  That way, you are being transparent, engaging trust and offering a reprieve from work.  Very much like you might do in ‘real life’ when you are with family and friends.  They are usually the last people who want to hear about your work!   But, just as in real life, eventually, as your friends and family realise your dedication to a cause, hobby or important work, they often begin to take an interest.

If people do not feel that they can connect with you personally on your personal facebook page, this could dissuade them from interacting or taking regard of your posts.

Facebook is an invaluable vehicle for your business, but it is wasted if not used properly.

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7Aug/100

Internet Manners – do they matter?

Internet Manners

It’s amazing how common courtesies appear to have departed as new ways of communicating take over.  I say ‘take over’ because there is a tendency for people to ‘not feel in charge’ of their means of conversing.

A case in point....I know a whole family who are reluctant to leaving a message on an answer phone, or voice mail. There is no logical reason as even they cannot explain their reticence. It makes no sense because clearly such a facility offers flexibility, such as monitoring and is an effective mode of communication, acting as a ‘reception’ when unavailable or out. Yet even with family members they are not open to calling in the event that they are faced with this scary prospect.  I do see them chatting away on Facebook however, quite openly and in plain sight of us all!

I do remember when there was no such thing as an answering machine and the only way to ‘message’ someone was by telegram if urgent or from overseas, by letter or visiting directly.

It would be unheard of unless involved in a feud, to not respond.  And yes, it was a bit nerve racking recording one’s voice for a personal touch, none the less the advantages were obvious.

Then cell phones marched in and texting became an option especially amongst young people, who were inexplicably allowed to take their phones into the classroom, leaving them privy to communicating under subterfuge.

I will certainly show my age if I even start to describe my own schooling, with clear roles as teachers taught and pupils learnt!   So forgive me if I find it astonishing that a child can ‘ignore’ their lesson and carry on with no established boundaries in place, to chat during class time!

Originally, a mobile phone in the hands of a child was considered a safety measure whereby they could call parents in an emergency.  That would certainly be an appropriate use of it.

But, I wonder, have things gone a tad too far?

Young people have now been brought up with computers and they spend hours ‘talking’ online and that detracts from face to face conversation.   Another friend told me how his offspring preferred to text her boyfriend rather than speak to him!

Does this mean that the ability to ‘connect’  properly with others is being lost?  If they are busy texting in the classroom, or at family gatherings, at meal times and in public, rather than physically expressing themselves, is common courtesy being written out of society? 

After all, it is only by engaging with others that we learn ‘how we feel’ and thus acquire empathy. It seems to be the case that manners are rapidly disappearing as language deteriorates and social skills evaporate.

The other day, a complete stranger (an older person like me) delivered a rental car to us and during the course of the conversation (note that I say conversation) asked the following question? “Is it just me, but have you noticed that spelling is getting worse?”

It was with great relief that I heard these words since recently I have been puzzled by some of the incomprehensible messages on my Facebook page.  I even had to request a translation at one point!  I still don’t know whether this is due to illiteracy or laziness, but I do know one thing.

If we are unable to express ourselves well, we cannot think well. 

Recently I heard how someone had lost their Iphone and suddenly dropped out of circulation, not even answering emails until the phone was replaced.  “I couldn’t contact anyone” he said.

This, despite the fact that he has a landline at home and a computer!   As well as access to family members phones!   It would seem that initiative as well as manners went out of the window too as he became ‘stuck’ in the idea that he was reliant upon his mobile phone alone and unable to communicate otherwise. This from a perfectly nice, thoroughly decent chap who normally behaves impeccably! 

Years ago, before I was conversant online and just beginning to master emails, a comment from a friend made an impression.  She mentioned that she always responded right away to any messages, because if she didn’t, she might forget.

I took this advice on board and either respond immediately or ensure that the message is filed in a pending folder so that I can find it quickly at a more convenient time.  Woe betide if I don’t take these precautions, because any message not attended to will undoubtedly get lost as emails pour in constantly.  I attempt to respond immediately if I can, as I have found that it ‘feels’ better and less like a desk piling up with things to do, which inevitably preys on one’s mind and takes  focus away from other matters.

Definitions of ‘manners’ include ‘The socially correct way of acting: etiquette’ and 'a way of acting, behaviour'.

Socially, we are adjusting to new ways that compromise common etiquette and good manners. But hiding behind ‘text-speak’ or online communication does not hide good or bad behaviour.

The characteristics of 'manners' are time honoured and do not change. They compose our own character by contributing attributes of courtesy, respect and  sincerity to our bearing.  A friend recently described this as more important than anything and the foundation of relationships. "It is " he said, " what oils the wheels of civilization".

Yes, internet manners do matter! What goes around comes around.

  "How you convey yourself will either add or diminish the way that others perceive youMarusja 

Next ....My Top Tips for great internet communication

 

 

 

 

 

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6Aug/100

Wising Up! Part 3

My Top Ten Tips...continued...Part 3

  •  If you are using Facebook, be as courteous and respectful to your friends and acquaintances as you would face to face, even if you don’t know them personally.  Respond to people and don’t ignore them, unless of course they act inappropriately.  This goes for personal or business as there ought to be no difference in the way we treat people.  A simple rule of thumb is to behave towards others as we ourselves would wish to be addressed. Remember that you are building relationships and need to be friendly and trustworthy.  Remember to pay attention to others and interact with them.   I often see people only talk about themselves and wonder whether they realise how this comes across.  Whilst others are incredibly thoughtful and notice the little things, giving you the thumbs up when you add a new photo or mention some detail about your day.

If you are promoting on Facebook, then have a separate site to do this in an effort to be transparent.

  Social media sites and forums have become a platform for helping people, but also a vehicle for venting.  Before you embark on a rant, count to ten....and have a think about the consequences.  As in real life, imposing ourselves upon others inappropriately can make friends scatter and negativity attracts likeminded souls.  And do you really need to account for every minute detail of your life or dare I say it....converse with your loved one so publicly?  Can you not do that in private?  Certainly reach out to family and friends with concerns, invitations and relevant interaction, but remember how many others are reading your personal affairs as well. 

Watch your privacy settings and don’t inform the whole world of your movements. 

  •  Do your due diligence.  There are ofcourse some excellent people from whom you can learn and acquire skills.  It took me a while to find out who and where some of them might be.  One clue was how they respond in the event of a query.  If I didn’t get a reply, then they were not genuine and believe me, there are a lot of outfits who bombard us with automatic emails which sound brilliant.  But try to get an answer and there is a deafening silence.  So what would happen if you bought from them and needed help?   I now have a list of sincere, attentive internet marketers who have bothered to reply and a list of those who haven’t.

 One way to check into a product is by entering the name of it into the search engines and seeing what comes up.  If someone has ticked a lot of people off, acted badly or even dishonestly, you will see that it is being talked about on forums.  Then you can make your own mind up after reading through and dissecting the comments.  Reputations can be made or broken on the internet and there are occasions when comments may be founded on sour grapes or competitors.  However, it should be possible to read between the lines and even contact unhappy people. 

 There might even be news reports which can enlighten you, as I have discovered in the past. Watch out for reviews however, because they are often simply written by marketers who are in fact selling the items, so may be biased.  If you end up becoming a reviewer, then only present accurate views and discoveries and then people will turn to you and will happily and confidently purchase through you.

  •  See if you can find a mentor, someone who will take a more personal interest in you, act as a guide and who has developed the kind of material which will be really useful.  All the top Internet Marketers have mentors.  That way, you gain from their experience and have someone to turn to.  Perhaps it sounds expensive, but this kind of help is available at all levels.  So if you are unable to afford a personal coach, then don’t worry, the assistance will be there in another way as it is common for experienced marketers to ensure that they teach on.  They will have classes, membership sites and products.  Again investigate. You will be able to have access to them in some form and they won’t be mysterious or invisible, or hiding behind virtual desks.  You may be able to attend a workshop and meet them.  This way you can determine whether they are right for you.  It is quite a good idea to learn in the first instance, from only one or two people. 

 The reason being is that everyone will have a particular approach that has worked for them and if you are studying with a number of teachers,  you can become confused.  Speaking from experience and having come to the conclusion that there were numerous different approaches to internet marketing after witnessing such diversity , it gradually dawned upon me that I could choose  my own approach, providing I had the foundations in place. 

 Therefore my big AHA moment came when I recognised the need to acquire the fundamental skills, and not necessarily follow the method to the letter.  The only problem occurs when the method doesn’t teach the skills properly which happens a lot, but usually not when you have  a mentor.

 In the end, my simple criteria for choosing a mentor is whether they treat others well and are nice to me!

  •  Finally, but not in the slightest bit least, remember that being on the computer or a mobile device can be addictive.  You may not recognise this because all that seems to be happening is innocuous and interactive.  But time passes without you realising it because of the constant stimulation.  There is always something to do!

 Herein lays the problem.  We are designed to function in a rhythmic way and this can be interrupted when we expose ourselves to wavelengths that are not in keeping with natural cycles embedded within us.  Once these are disrupted, we are destabilised and like any addictive process, become unaware of the fact. 

 This usually results in us operating in extremes and not taking proper care of ourselves. Balance is the key and somehow this has to be re-established, despite the technology surrounding us.

 Our body and mind needs periods of respite and if we lose touch with these normal functions, anxiety and ill health can take over.

 For now, the best way to do this is to take frequent breaks.  Even if only for a short period, get up, stretch, walk around, breathe and drink some water.  Try not to sit too long as this causes all sorts of postural challenges and can cause aches, pains, stiffness and a range of health issues.

 Find a chair that supports you, sit at the right height at your table or desk and use any props that alleviate strain, such as leg rests, arm rests, specially shaped keyboard and mouse.

 Implement some form of exercise during the day, whether it be a walk, gardening, yoga or the gym.  If you do have a physical hobby or sport then make sure that you are incorporating the right form of stretches as your body will need to adjust after sitting. 

 When spending a lot of time indoors, your vitamin D levels can become depleted.  So pop outside, even if for a moment, several times to absorb light.  Obviously its best if the sun is shining, but don’t avoid the outdoors if it is not. 

Try wandering around the garden or even the local garden centre. Perhaps there is a nearby park?   If you are near the ocean, a walk on the beach will do wonders for you.  Top up with any kind of outdoor pursuit or outing because this will enhance your inner resonance with the stability of nature and strengthen you physically, mentally and emotionally.  

 

 

 

 

 

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6Aug/100

Wising Up! Part 2

My top ten tips.... continued..... part 2

  • Learn how to create folders  and file information immediately, so that you build a library that is catalogued properly.  File personal emails separately.  You need to be able to find things quickly in case you cannot read or attend to it until later.  Organizing your documents, data, events, tuition, business and social affairs etc. can be done very easily with the aid of your computer and the systems which it can manage so effectively.

   There are various ways that you can create folders and files and a number of places where they can be stored.  You can place folders on your desktop, in your documents, pictures, music, games and even your inbox.

 A folder can have several files within it, just like offline systems where you will place documents in a labelled file, which is then placed in a folder or section in the filing cabinet with a clearly defined title and in alphabetical or numerical order.  

Far better to tackle this at the outset than down the road when you have a mountain of virtual paperwork to deal with!   

   You can speed up your time by making sure that everything has a place and being able to find it quickly.   Even if things do mount up, it is relatively simple to declutter and create folders.

Make sure you back everything up regularly, preferably with an external hard drive

  •  If you attend a bootcamp,  which is usually a free event where products are promoted for sale, do not necessarily purchase then.  Make all the notes you can and go away to consider your options.  Those products will still be available afterwards online and you can check into them further afterwards.  Just don’t get caught up in the heat of the moment and spend lots of money on masses of courses.

  Many of them sound great, and may well be the very best information put together well, but if it has no relevance for your need,  you will end up leaving them on the shelf.

 If you are an internet marketer reading this, who holds bootcamps on a regular basis, my apologies!  But this can also be of benefit to you, because it is far better to build relationships with people who might then go on to seek you out, because they can trust you and the material you promote.  This is positive in the long term for both sides and makes good business sense.

  •  Don’t buy from anyone  who says that you will make money whilst sitting in your pyjamas or sunbathing on the beach, just because they say that they are, unless you know them and have seen them in action.  Mostly they are not, although their arguments can be very compelling and make you think otherwise.  Anything that sounds like a get rich quick scheme will more than likely be a fleecing operation.  Watch out for fear inducing tactics in sales letters, email marketing, promotions and events which suggest that you might be missing out if you don’t buy.  All sense seems to go out of the window with these tactics which are employed vicariously in the field of Internet Marketing.  Surely a worthy product ought to be made available in a consistent manner.  As with any ‘normal’ business! 

 There is no problem with a sale as that is a useful way to reach out to people with a bargain, to raise funds and get rid of an excess of stock.  The problem occurs when the sale seems to be ongoing whilst suggesting that it is ending shortly.

 That said, it is true that we often need a nudge into action and provided you research the product, the business and the guarantee, then perhaps trying something out is the only way to find out whether it will work for you. 

 Speaking of guarantees, please don’t take advantage of these, as internet marketers can put a lot of time, money and resources into creating the information and deserve to be recompensed.  After all, you may be in their shoes very soon.  Just as they need to display ethics, then as customers, we also need to do so and engage in attributes that build trust.

Next....Part 3

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6Aug/100

Wising Up! Part 1

 Here are my ten top tips in 3 parts, for beginners, all acquired from my own direct experience...Part 1

  • Schedule your time online, rather than it scheduling you.  Don’t get distracted by adverts, articles, emails, even though it is pretty difficult to ignore them.  Be disciplined in your approach, just as you would in work or when learning.

 Timetables are important and they help you to be productive.  Have a large day planner on the wall or somewhere visible and mark in your hours, projects, events and deadlines etc. This will help you to stay on track.

Keep your contacts list current and your passwords in a safe place.

And crucially, attend to your emails at a particular time, not ALL the time!   Respond, file, delete the redundant ones.

Whether you are using your computer for business or socially, the same guidelines apply. It is easy to forget how much time you have spent on it and important that you have clear focus on why you are there and what you want to achieve in that period. 

  •  If you are just beginning,  get the basics in place and make sure you know your way round your computer. 

 Do a local course where there is some support if that is better for you. Check into your library and see what is on offer as well as any community resources.  This will also connect you with others who have similar requirements as well as with experts who you can turn to.   

Yes, you can buy books and watch online workshops too, but there is nothing like face to face interaction to boost your confidence and enable you to avoid the inevitable frustrations arising from any solitary struggles to interpret the language of computers which is at times considerably convoluted.

  • Only register for information which will help you in your current project.   The longer you participate online, the more likely it will be that unwanted emails flood your inbox.  Hopefully, the obviously dodgy ones will be obvious and automatically popped into your spam or junk folder by the online security measures in place.  On occasions they do slip through into your mailbox and sometimes they appear to be genuine, when they are not.  Do ensure that you understand what techniques scammers can use.  Websites such as Amazon and EBay have help sections which are very informative and they outline what to look out for.

If you find that you have received newsletters or emails from reputable sources, like magazines for example, and you no longer require the information, they will have an ‘unsubscribe’ facility.

But do not use the ‘unsubscribe’ link if you aren’t sure about the source, even if it is there, because it might take you to another site which has invasive software implanted on it.   Likewise, NEVER, ever click on an attachment, link or anything in any of the suspect emails, even if you feel inclined to tell them off.  This can place you at risk and leave you vulnerable to invasive programmes.

 Always make sure that your security software is updated.  These days there is a lot more to it than just antivirus, but providing you have a good quality product installed, it will take care of everything for you.  However, prior to using the internet or accessing email, do a manual update.

Next.....Part 2

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6Aug/100

Desert Island Discs

   Okay.....I thought about listing my eight favourite pieces of music to take with me should I be forcibly marooned on a desert island. And just the one book...oh dear!  And the one luxury! 

Then I realised that I would have quite a problem narrowing things down. I tried travelling light once on a trip to San Francisco, quite sure that because it was July, I wouldn’t need heavy clothing.

Wrong decision!  It was cold and I discovered after the fact that the bay area had its own weather foibles, summer not necessarily showing up in July.

Then there was the time I went to Amsterdam and took far too much, being very confused as to the climate there, or indeed what kind of social events I might be attending on top of business.

I did turn this predisposition to travel with everything but the kitchen sink into a positive though.  On summer vacations to the Mediterranean I would take an extra suitcase, (back in the 70’s when you could do that, as additional baggage was allowed through with no charge) full to the brim with pretty cotton dresses purchased wholesale.  I had a friend with a boutique who could sell these in a flash to the tourists , making her and I a tidy profit.

But back to my desert island theme.........what was I saying?  How to narrow things down?

A bit like the internet really!   I mean, where do you start and where does it end?  If you are anything like me, you are more than a little bit curious about what’s going on and whilst it’s tempting to sign up for lots of newsletters, communicate on forums, chat on Facebook and Twitter away all day, there is a down side to doing so. 

After all, in the past, I seem to recall that the answer phone was created in order to monitor incoming calls.  It freed you up so that you could respond in your own time rather than be disturbed and gave the option of someone leaving a message if you are out.  This was efficient and a useful way of managing time.

These days, with an avalanche of information available from mobile technology, we are always on the go with it.  Would it not be even more vital to establish boundaries around our schedules?

True to say, we no longer need to trawl around physically to research material and from that point of view, life is simpler.

However, it is incredibly easy to get distracted.  I have heard many a top internet marketer discuss this dilemma as emails come pouring into their inboxes too.  Bearing in mind that there are an awful lot of people out there who maintain a cover of helpfulness , but have only one thing in mind and that is to extract money at any cost,  it is wise to avoid the bright, shiny baubles of speculation dangled in front of our noses and seek established sources of expertise, just as you would normally do in any business enterprise or path of learning.

In the UK, there was a time when street advertising was limited and is still the case in many areas.  A visit to a city like London can be  both exciting and tiring, as our senses race to keep up with everything. It is very difficult to visit  a shopping mall and ignore the environment.  Stores vie for sales and target us at our weakest, for not only does one’s resolve to remain focussed on the task in hand diminish in the face of relentless temptations, we physically become challenged by the stimulus.

Being busy has taken over to the extent that a quiet moment might be a difficult encounter.  Being stranded on a desert island could pose something of a problem.

Yet that would be a very healthy place to be for a while, close to the natural rhythms of the earth. Here would be an opportunity to replenish depleted reserves of energy that are violated each day by the advancing onslaught of electric pollution, not the least from the technology available to us.

So here’s the big question I am asking myself?

Could I take my computer to the island as the luxury item?   Never mind then that I would be able to download more than eight pieces of music and read volumes of books........is that cheating?  I could manage my blogs, write, run my business....I digress!   Clearly there is something lost in translation here.  The only kind of discs I can imagine are computer discs and apparently I don’t relish complete solitude on the island.

The real question is how to balance the need for some quiet space and the exciting potential available from Internet Marketing.

Next....are my top ten tips.

 

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24Jun/100

What! No Computer?

Can you imagine life without computers, mobile phones, large flat televisions, gaming consoles and the onset of tiny mobile devices that do almost everything for you apart from the dishes?

I can...because when I was growing up, none of these things were part of everyday life.  Neither were supermarkets, central heating or shopping malls!  Sainsbury’s was a little shop in the High street where we queued to get the Christmas poultry after ordering it in advance. 

Having a car was a luxury and so was having a telephone in the house.  Central heating wasn’t a norm either and if you did have a television, the pictures were in black and white.

We had a radio and long playing records called LP’s and as a teenager, we had to save up if we wanted to buy the latest single from the Beatles which came in the form of a smaller disc which was also played on a record player with a needle attached.

Needless to say, we also didn’t have dishwashers, washing machines, vacuum cleaners or appliances such as electric kettles and toasters.

Now you may think that I am getting on a bit, but actually this wasn’t so long ago.  Perhaps some of you reading will also recall such times, although I suspect that many of you will not and it is only now that I am casting my mind back that I can wonder at the enormous changes which have occurred during my own lifetime and ask the question.......   “What else?”  What changes are likely to happen during the next 50 years?   In fact I should probably lower that figure to 20 years because of the speed at which new technology is advancing.

Amazingly, we managed without all these inventions. I have progressed through life having had businesses which include a London retail store, a wholesale depot and a production facility.  At that time, this was quickly extended into America where I lived for many years, travelling back and forth between England, Europe, Mexico and the USA in order to maintain the business.  Prior to that, I was involved in two restaurants, the first with a chef and the second in which I did all the cooking.

These were golden times when ideas seemed to generate into being effortlessly and yet we had no access to Iphones  or email!

How did we manage then?  Well...when we needed to make a call whilst travelling, we had to look for a telephone kiosk.  I do remember our first in car telephone in California. It was massive compared with today and was installed into a box which sat on the console.  If we wanted people to know about us, we advertised in places like House and Garden, or Interiors magazine or the LA Times in California.

Paperwork was handled in the normal manner by typing and posting and communication mainly conducted via this method or in face to face meetings. 

There were tried and trusted ways in which to conduct business and also the new entrepreneurial elements which one would apply, providing opportunity and new avenues for success.

My growth then emerged from the day to day running of aspects of business in which I was immersed, drawing from events and gaining in experience along the way.

Therefore, despite witnessing a whole new age (not just in terms of myself, but in what I see happening around me), I am inclined to define elements of success from old ways and apply them to this brave new world, simply because they hold time honoured codes of wisdom and as such offer stability in an ever changing platform of technology.  As humans, we don’t change that much, so how do we track our course into a fulfilling and abundant life when faced with so much ‘virtual’ reality.

These are questions which I aim to answer as well as providing practical ways and means to acquiring the skills of Internet Marketing, which even over the last few years has developed into an industry of its own.  We might be forgiven for wanting to avoid any interaction with this imposing element in our lives, but it is rapidly becoming a vital component for success in any venture, even if it is just to communicate with others.

The medium though of Internet Marketing is quite magical and when mastered can provide improvements for businesses or can help someone begin from scratch, which is absolutely amazing.

To think that you can have a business up and running so quickly, without the common investment of premises, staff and associated overheads is astonishing and it is this element that can make such a difference when times seem hard.

As well as this, news can be delivered instantly anywhere and we can interact with others who share our interests.  Just think...that used to be via pen letters!  Now if you are on Facebook, you can tell everyone with the click of a mouse what you are up to and they can reciprocate.

Of course there are going to be issues concerning technology which might have an adverse effect in terms of young people’s ability to communicate effectively with others and I address these types of challenges elsewhere.

Here, however I will be focusing on the positive aspects of being part of the community of the World Wide Web and how it can be of benefit.

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